In our previous article we mentioned two currents that prevail with respect to the planning of the electronic commerce or, which is the same, of the businesses in Internet. Summarizing, we spoke of: The satanizacin: Under this planning, to develop businesses in Internet represents an excessive difficulty and it is due to be something similar to an initiate, chosen or illuminated. In means GUR is denominated to him. The celestializacin: In agreement with this perception, to initiate and to maintain a business in Internet are something like receiving honey that distills of the sky. It is spoken to us of things like: Without much effort, to a cost $0,00 or almost $0,00, it does not need capital, I give pure gold, etc, etc.

to you. In fact, many of the names of the businesses that preach this facility express ideas that border on the false thing. I must recognize with great satisfaction, the form to present/display some authors – enterprising the thematic one of the businesses online. They do it under the warning of which if you come overnight looking for to be rich ” this is not for t”. You they clarify that, in opposition to that is preached on the matter, yes you are going to need a series of resources, investment, time, etc. Desire that you take note from the following thing: 1) Indeed as they write down some authors, to whom we talked about lines back, a emprendimiento in Internet (business in Internet) requires, little more or little less, of the same resources, tools, knowledge, management, organization and dedication that a business outside Internet (offline). 2) From the beginning of our project, we must know clearly our capacity based on ” tamao” of our business. We speak of installed capacity (because there is yes it), we spoke of knowledge (because yes it is necessary), we talked about the equipment that we own or to the possibility of acquiring it in the short one, medium or long term (because yes it is needed).

With the previous thing we mean that as well as in the scope offline, in Internet businesses are developed: small, medium and great (this is totally valid, as it is it in any field). That’s why, because you do not have the capacities in the different mentioned aspects, of entrepreneurs who are generating high income, you do not have detenerte in initiating or continuing with your emprendimiento. I want to conclude invitndote to that YOU WATCH your around, all the commercial surroundings that exist outside Internet: It observes and respndete well: Because you cannot mount a corporation of the WalMart type and similars, for that reason you would not abriras a small store? Or you must wait for until you have the capacity of WalMart? I have seen people whose business offline consists of a traveling sale of refreshments, pies, etc, because their capacities or circumstances have not allowed the possession them of a Restaurant de Lujo, nevertheless not only are leaving ahead and growing, but these retailers are necessary in the social and economic system of a country. Of equal way he is it in Internet. Therefore, you do not keep awake because you are not like the Gur ” Satnico” or the Gur ” Celestial” , it follows ahead, like tenth in Costa Rica, slowly because it needs.