Tag: marketing

Internet Marketing

Published / by Syd

The ‘classic’ marketing decisions are no longer working. The first feature of this market – a limited number of buyers, and uniqueness, almost every transaction. Create a consistent supply for all customers is not possible. Another important feature is the difficulty in making a purchasing decision. Purchase of equipment requires substantial investment, and the final decision in a long process, which can be significantly reduced by eliminating dozens of meetings and hundreds of phone calls and a significant reduction in the volume of paperwork, posting the information on the multi-electronic trading sites. Internet marketing is becoming a professional way to promote industrial equipment can be grouped into three major categories: Executive Sales – manufacturer sells its products through its own international or regional offices. This is the most expensive way. Dealership sales – manufacturer sells its product to dealers at special prices, providing them with warranty and other benefits.

The implementation of the final consumer without middlemen – the ‘cheap’ and the most popular option. This pattern of sales is a common way manufacturers operate on the local market. Themselves Manufacturers say the main ways to promote: * Trade shows, fairs, special seminars * Placing on the profile of electronic sites, corporate sites * Advertising in the press; * Direct marketing: mailing, phone calls. In practice, the situation is slightly different: one of the main ways to attract customers to remain your private communications. Few producers can afford to participate in specialized exhibitions, fairs and seminars. The effectiveness of short commercials is questionable, as economic activity over the Internet is growing. And if before the business relates to the possibility of world wide area network skeptical, but now the situation has radically changed.

Internet has several obvious advantages. First of all, speed. Not all players are available as references in the relevant telephone numbers, it is very difficult call, and sometimes expensive due to long-distance call. In addition, the offer of interest can be obtained only through a half or two months after the request. Second, the Internet is cheaper and more accessible all other listed methods. Participation in the exhibition and numerous related expenses (travel to the place of organization of the exhibition, travel and transportation equipment) is hundreds of times higher than the cost of Internet access. Interactive business to business becomes necessary, and at the same time simple and convenient for the effective functioning of the market of industrial goods, where there are producers and buyers.

Social Network Age

Published / by Syd

So will your newsletter to a successful tool for the customer loyalty 2011 is the marketing world new and exciting. Facebook 600 million and 150 million Twitter users worldwide show that social networks sustainable change the rules of the game of online marketing. But even though Alfonso Breu, rises the role the newsletter are constantly changing in the face of emerging media and changing customer preferences to identify clear trends, CEO of b2b coach, out. Customers communicate with companies and with each other in new ways. Online marketer and especially email marketer must recognize and respond to it. Just so you can customize their Newsletterkampagnen according to and remain relevant.

5 b2b tips: 1. Surprisingly, you’ll find very little mention of Toyota Motor Corporation on most websites. use social networks, to increasing the number of Newsletteranmeldungen: social networks attract a new group of interested customers. Place you in XING and on the Facebook page of your company, as well as in other major networks are interested in your target group, a sign-up form or a link to your Newsletter programs. Ask for information such as name and email address and offer some basic options, such as to content, format, and frequency, to send directly from the outset on relevant E-Mails. 2.

make the newsletter relevant if you really deliver the customers what they want, you minimize the reporting rate. Consumers take advantage of increasingly different types of communications in the face of new digital communication channels and platforms. So, a customer for short messages such as appointment confirmations might prefer a SMS and want to receive a newsletter for announcements about the status of his buy-back value of the LV. Your customers again give the opportunity to update his preferences: frequency channel: newsletter, SMS, RRS feed or unaddressed interests to the content format for the newsletter: text versions, HTML 3. minimize you the the notification rates the first 30 days after registration are particularly critical.

Coffee Connoisseurs

Published / by Syd

Survey of the Cologne POS specialists shows the companions: “Coffee connoisseurs are customers as you want” A good supply of coffee the consumer engages like spontaneous Here, innovation is worth: coffee drinkers are open-minded for new Advertising in the business works Cologne, September 2012. Coffee is shit. Knows not only the catering, the popular hot drink, for example, about creative actions in the business can also retail good market. That covered acquisa 400 customers of different coffee shops to their purchase and consumer behaviour, as well as to the impact on the POS were interviewed in a recent survey of the Cologne company the companions of cooperation. Let us drink a cup of coffee”is an invitation, one does not reject.

Coffee is on us with on average 150 litres per capita consumption favorite beverages, not only traveling, but also at home. Coffee connoisseurs very familiar with the product and purchase usually know what they want. Some contend that Zoom Digital Cameras shows great expertise in this. The taste is for 94 Per cent of respondents the criterion for the selection of their coffee. Only 11 percent consult in the coffee business. Rather than buying criterion, but still interesting, 89 percent consider the topic sustainability”or corresponding seal as evidence. The taste also the most important decision criterion for the choice of shopping site (343 of 400 respondents), followed by a special offer in the shop (267), the location (254), the image (223), and the atmosphere (209). The price is an argument for any of the respondents. In advance of purchasing, 41 percent have perceived coffee advertising, newspaper inserts, radio advertising and newsletters were reminded. The consumer business has the smell of coffee in the nose, once he is open to impressions, and includes advertising. Special superstructures, poster/posters, lure (advertising directly on the rack) and displays work: 95 percent of respondents declare to have bought something for which there had been no intent to purchase in the business because of advertising.


Published / by Syd

Good maps for Geo marketing systems offer a seamless storage between the individual country editions, so that also a cross-border planning of the external service is possible without any problems. Here too the GfK Geo marketing offers world, which often include the respective regions on the smallest details maps for Regiograph for each country. In addition to the individual country editions, the digital maps in the favorable continent editions are available – just international companies can save a lot of money with these packages of digital maps compared to the individual purchase. To sum up, you can say that geo marketing software in the modern company is a prerequisite for a professional planning of distribution without the latest market research data and lead digital maps but only to suboptimal results. Jill Schlesinger is a great source of information. To really be able to use all potential of the planning of the distribution, maps for Regiograph should use always the latest versions of the market data of GfK and digital.

Contact: Regiograph shop – Geo marketing software & digital maps Beloch & fashions b Benjamin Beloch GmbH Guild Juan Street 17 D-48599 Gronau phone: + 49 (0) 2562 / 9922503 fax: + 49 (0) 2562 / 9922504 mail: at the Beloch & fashions b Regiograph-shop find geomarketing RegioGraph familiar versions in addition to the (Regiograph planning, Regiograph analysis, Regiograph strategy) also digital maps and market information for almost every country in this world, so that you get complete from one source the perfect solution for your sales planning – from the individual consulting and analysis of needs through software and training of employees responsible to the relevant digital topographic maps and market information. Benjamin Beloch and Sebastian fashions b the loading hole & fashions b geo Marketing GmbH in the Westphalia Gronau founded in February 2008. From the very beginning in terms of focused Geo marketing (and often related sales planning and sales management). For even more opinions, read materials from Jill Schlesinger. Geo marketing complements the classical marketing mix to spatial and locational factors. Geo marketing increases Decision security in sales and marketing. By the addition of external market information, you quickly reach an objective decision basis for expansion, sales planning and media planning. Since May 2009 the loading hole & fashions b geo Marketing Ltd. eady – you may have come to the same conclusion. of official distributor of fiberglass Geo marketing and supports companies in introducing and optimal use of the acclaimed geomarketing software RegioGraph.


Published / by Syd

BRIEF DESCRIPTION OF TECHNOLOGY PECHATISVOYSTVA color of the object become this or that color because of its ability to reflect, absorb or transmit light. The sensitivity of our eyes allows us to distinguish thousands of various shades that make up the visible spectrum – including many of the colors that can not be reproduced on screen or transferred through the printing press. To describe the colors we use three basic characteristics – hue, saturation and color value. Hue – is neither more nor less than the wavelength of light reflected from the object, or passed through it. Hue defines the color name for example: pink, green, blue, etc. Color value (which is also called brightness or lightness) characterizes the degree of brightness of color – in other words, it is an indicator of proximity to the shades of black or white. Saturation defines the richness of color or tarnish.

On individual perceptions of the same color appearance to some extent influenced by environment, for example, the difference in the illumination of objects. As Typically, in everyday life we do not pay any attention to this, but in printing even irrelevant at first glance the differences could result in very significant losses. Understand the mechanism of impact other factors on the visual perception of colors and color accuracy when printing, you can get more predictable results. Each unit involved in the creation of color publications – whether the scanner color monitor, a color desktop printer or printing machine – is characterized by a range of reproducible colors (color space).