Festive kick-off in the RoMER in Frankfurt within the framework of a formal kick-offs in the RoMER in Frankfurt was given this Monday the start of the FIFA Women’s World Cup 2011. Together with Steffi Jones and Theo Zwanziger opened the official WM-portal of the city of Frankfurt Mayor Petra Roth numerous celebrities from politics, economy, sports and culture here. Under the motto of Frankfurt – the heart of women’s football”the city from 26 June to 17 July 2011 as a central venue of the World Cup presents itself. The open new media GmbH in Koblenz is responsible for the design, programming and implementation of the WM-portal. Under fifafrauenwm2011.frankfurt.de, presents itself to the city of Frankfurt am Main as host of the international women’s football, brings together all Frankfurt-related, WM relevant information, and establishes a direct link to the football fans population over a far-reaching social media integration.
Current news and a calendar of events keep fans and visitors about this major event in the city on the Ongoing. A so emotive topic such as football requires an emotional audience response and maximum interactivity. Both has been implemented in the new Web page. In the Community area can themselves perpetuate football fans not only with their self shot photos, but also their impressions on Facebook and Twitter share and thus become a part of the football festival in Frankfurt. A separate social media realm offers a complete overview of the latest activities in the social networks. The bath salts, which were now 13,000 ever viewed videos with Henni Nachtsheim are another highlight.
The YouTube channel was connected via API. Peculiarity is that the videos, including the comments in the Web page will be replayed. In the design of the site, the corporate design were takes into account requirements of FIFA and the city of Frankfurt and refined through many creative details. Technical basis is the latest version of our content management system netUpdater CMS. In addition to the portal was also the fan page on Facebook realized. For more information about references and services open new media GmbH, see