So the straws on the vacation island go out… It’s been crazy. We are in the middle of the winter, the fur hat is our constant companion and yet many families plan their summer vacation now in the winter. As how it came to this development and why so many people have been so many months in advance book your summer holiday in winter naturally arises the question? There is really an exciting employment as rolling travel catalogues. With its huge selection of travel agents, the Reisehungrige easily loses the overview and the patience. Compare prices and weigh up travel deals is a struggle and no fun.
Also the tour operators know that. But still it applies to the travel company, to back up the largest market share at an early stage. It’s a bit like how with the Easter Bunny, who conquer the supermarkets shortly after Christmas. Which manufacturer has first sold his Easter Bunny, snatch the competitor sales. Because it is as safe as the Amen in Church, the customers are the Justices buy, the question is just, when and from which manufacturer. Which manufacturer here has the taster’s nose forward and sold the most Easter Bunny? Who first come and first planted his chocolate bunnies in the supermarket assortment, which sold even the most Easter Bunny. A similar seasonal rhythm has formed in the last years also for posting of annual leave. Is fixed, families with school-age children can make holiday only during statutory holidays.
For the tour operator, this is good clientele, because it is predictable. The school holidays dates are fixed also very early on. Tour operators start already during the winter months with large advertising campaigns, to insure the largest market share of family travel. To be considered here, the motto seems the louder the better”. The campaigns have clearly families with children as a target group. Because for many Reisehungrige, it is almost impossible to plan so far in advance and on a holiday destination or a Holiday period to set. This target group but rather falls back offers on the last minute. But families can go at any other time in the holidays than to statutory school holidays. Therefore, the travel companies lure already in midwinter with lucrative early Book discount. That which should sweeten early planning. This instrument for acquiring customers has proven itself for the travel company in many ways. A majority of travel quotas may be sold in this way well before the start of the season. And the quotas that were not sold, can be rejected at an early stage and resold to other travel companies. Once the majority of the quotas of the holiday was sold, the sooner all other suppliers with detailed planning for the holiday season can start. It orders for drinks or for example, straws can be placed early to the dealer or manufacturer. Because it underestimated the required logistics for the holiday regions. Most islands have to provide reliable supplier relations and logistics routes. Fresh food and sufficient staff should be in time and in sufficient quantity at your holiday location available. Makes sense early booking therefore for many industries really, not only for the families with children.