United States NES

Beau, or, as it was called in the United States NES, has gained immense popularity in the 90s. The secret to the popularity of consoles is simple – lack of competition. The only rival to her in those years could serve as a Spectrum, a difficult-to-use unit, implying the presence, in addition to the block-top boxes, tape recorders, cassettes, and special monitors. NES was established in 1983 by Nintendo and only in 1993 appeared in Russia. Thus, the game console has gone and optimization could oppose the ease of use, quality design and the large number of game cartridges. Using the console was really easy – simply insert of cartridges with a file in the NES special connector and click Start – the game appears on the monitor, the protagonist is ready to feats.

Besides, Nintendo already had a pretty broad portfolio of iconic characters and games that allowed to build marketing policy on 'recognition'. Assimilate new characters to the new reality was simple – advertising strategy used the slogan 'Dendy – a new reality. " Such characters as Mario, Donkey Kong and BattleToads took a creative game console market boarded. As a rule, religious character becomes the most common characters, distributed with the prefix as a free application. It could be as individuals, as well as games in general – for example, Battle City, vsposledstvii evolved in Tank or tanchiki.

C advent of more advanced gadgets aimed at the same niche that held the top box Dendy, competition has forced to cut production in a short time, completely to complete work on the production of games and consoles NES. The refusal of 8 bits occurred on a global scale – it is time to increase the volume. However, the attachment Dandy remained in the memory of a generation of people who are willing to played in the good old game: BattleToads, DoubleDragon. Super Mario, Battle City, Adventure Island and many others.