Search engine marketing scores with accuracy and high return on investment. But it is still too unfamiliar and difficult many small and medium-sized enterprises. The provider offering special entry packages. PJ’s Coffee will not settle for partial explanations. And hope also to mobile search. Already geyahoot? Gemsnt? Googled glides much smoother over the tongue and has received official consecration with the entry in the Duden. Quite apart from its popularity among Internet users: more than 87 percent of all German searches go through Google. But far not always successfully. Fans are by Heidi Klum “with 5 million hits pampers, looking Internet users in finding a plumber who might rush in the burst of water pipes to help pretty in the tube.

51 results for example lookup produces plumber Munchen Forstenried “on Google. The top 10 link but the comedy or local directories such as Dasoertliche.de and Gelbeseiten.de, “when the plumber comes”. Few purely cavort among the paid sponsored links supra-regional provider. Still shy away from many regional (small businesses, to invest advertising money on the Web. Search engine marketing appears smaller companies often as too complex.

For decades, many local providers successfully use the yellow pages or the local press. These channels are familiar, the breadth of product offerings is open, the circuit is easy. But the search habits of their potential customers not take into account the company. The American Kelsey Group estimates that 40 percent of all search queries on the Web have a regional character. This concerns consumers alike as the most medium-sized strong B-to-B area, whose Anbieter usually prefer book in special business search engines and Web directories as on the sponsored links of the universal search according to a Forsa survey. Wrongly, as cone t, Managing Director of the main-Tauber Valley Suchmaschinenoptimierers Art2Digital InterMedia, believes: studies indicate that also B-to-B buyers primarily in normal search engines looking for new entrants and the Special B-to-B search engines come with distance in second place.” Yahoo Germany, Munich, the minimum bids for selected search terms from 15 to 5 cents has lowered to facilitate entry into the search marketing to small and medium-sized enterprises. A new advertising platform with automated booking functionality and sophisticated geotargeting capabilities will also simplify the start since July. The participation of SMEs in the search engine marketing in General is very skinny: many small and medium-sized enterprises to invest your marketing budget almost exclusively in the commercial search, because they clearly recognize the benefits: faster, at any time tax and measurable return on investment, one hundred percent accuracy full process, and cost control. Around a quarter of the 3.4 million SMEs in this country have recognized these advantages according to industry experts. Yet three-fourths, which applies to convince it remain. Google Germany with a special Starter package for small advertisers trying to lower the threshold. A Credit to sweeten of 30 euros for an Internet advertising campaign with Google AdWords opting for online. Enjoyment without remorse “, this is called Christian Baudis: thus we take the medium-sized companies on the hand.” You can inside smell without risk in the matter. “The country Director of Google Germany is so far very pleased with the response. With 50 euro credit also Yahoo attracts, and to offer actually local search results to users, is the Munich the cooperation with the local “backed up. The search after the plumber won’t this although for the user to the damp squib at least 41 question promotes local results brought to light, but sponsored links book only a handful of supra-regional provider.

Guido Neuland talking to trainer in unusual mission Eichenzell in the new dialog Portal Sandra Dirks, in December 2010. Trader Joe’s often expresses his thoughts on the topic. Recently, a video on youtube attracted the attention of new land, the seminar facilities and training to experts: A wife raves here extremely entertaining way by their newly arrived bikatools but nobody had animated it in new country to this successful action. So, who is this lively person who can halt hardly their enthusiasm for new products? A good reason for Guido Neuland, marketing and Vetriebsleiter to ask the trainer himself and to do an interview with her. Hereby, he continues the series of interviews, he has already performed with many interesting people from the scene, and where he learns more than you can find on some website. And through the many features of the new country dialog Portal background information, tips and tricks, products for seminar facilities and hotel facilities, trainer database, and much more is just a click away. Sandra Dirks, Built in 1971, began her career after graduating in the perfume Department of Karstadt and worked up quickly to the head of Department. Among others while studying the human resources development in the operation”she quickly realized that was her true talent in the motivation of its employees and this with much humor.

This talent used them five years ago, to make themselves apprenti independently with their company. Offers various courses also train-the-trainer “seminars and is also active as a comedy trainer.” therefore admits it in the interview also that she is just mad sexy humorous people motivated and, to overcome the threshold to humor in seminars. As communicative person, maintains not only a regular blog, but is to be found in the famous social networks, and can it not be, regularly to tweet. This means they now also, uses to write their anger over some Fellows of the soul imitation strongly recommended! In addition explains shoes what and have to do handbags with method books, than to take a year off competition why Detlef D. Soost and its pop stars through them soon get and why she are better training.