‘Hats off’ it can also go for the constructive atmosphere in the new workshop of the inspiration. The MICE Club with its successful debut on the 14th and 15th November 2013 proved that. The new educational-format convinced its participants with an innovative meeting architecture, efficient communication tools, exciting content and exceptional locations in the creative metropolis of Cologne. We wanted to show that business events in our beautiful industry work very well, if we are only prepared to say goodbye to the classic frontal display. After the premiere, we are happy that we achieved this and the MICE Club everyone involved so getting around is.

“Now we will evaluate the experience and feedback from the premiere and further develop the concept”, Dominik Deubner said. The initiator of the MICE Club aiming competed in, to create a new platform for the business meetings, incentives, congresses & events (MICE) that stimulates a sustainable dialogue on common trends, opportunities and visions and concrete added value creates for the participants. That succeeded him, the prestigious Swiss brands expert Rolf Gruber points out: the MICE Club has created a communicative atmosphere, I’ve never seen. It was actually about the people with their specific business expectations. This is the future of meeting design! In addition, the high quality of the public noticed here in Cologne. Without exaggeration I can say that the MICE Club was a meeting of the A League.” Total around 90 party and event planners from all over Germany, Austria and the Switzerland met for the ground-breaking educational format. On the first day, the unconventional idea round showed in the communication promoting MICE Club arena: the participants with high expectations and specific goals to Cologne. After two intense days the majority agreed, that the MICE Club represents not only a very inspiring knowledge platform with valuable content and a very constructive atmosphere, but also as a networking event a measurable benefit for brought the own business. Others including Canyon, offer their opinions as well.