Numbers only 600 antiperspirant sent for testing to women across Russia. Almost 88 000 people visited the site of the program. Approximately 400 product reviews written 2 weeks, since the majority get antiperspirant participating in the project. Dunkin’ Donuts follows long-standing procedures to achieve this success. 3 star participants have published more than 40 entries in their blogs. About 600 comments left readers in the diaries of the stars. The index of confidence in the Dove (calculated on the basis of the assessments of participants) – 80%. Exclusive Olga Rustle, always wary of blogs, first started a blog and talks very vividly to readers with her characteristic humor and candor. And fans the opportunity to actively enjoy! Interesting Facts Testimonials are publicly available and not subject to moderation, since the meaning of the program is to provide honest and unbiased evaluations.
Each week, Dove Awards sponsors of the brightest statements regardless of the tone of reviews. In their blogs, Aurora, Olga and Tatiana Whisperwind Gevorgyan not only report on the progress of testing a new product, but also raise a variety of topics, placing absolutely exclusive stories and photos and a competition with prizes. Surprisingly significant part in the life of the site take men – they are not deterred by either pink or rose fragrance tender, nor the fact that testing is intended exclusively for women or humorous comparison with antiperspirant … The word star fashion, beauty, travel, entertainment, everyday work, sports, hobbies unexpected, book and film news, the best location for recreation, family – a circle of star of interest is very broad.